Posted on 2014/10/05 by

The IKEA Catalogue: From the “BookBook” to the Database

This IKEA advertisement describes their catalogue (a book) in the terms we would normally use to describe a new form of technology (namely computers) while mimicking the tone and aesthetic of Apple advertisements. Forbes recently published a post linking this Ikea advertisement with a Norwegian sketch called “Introducing the Book” that was posted before the Read More